Shopify Pricing Plans Compared for 2026
In 2026 Shopify's three main plans are Basic ($39/month), Grow ($105/month), and Advanced ($399/month), or $29, $79, and $299 with annual billing. Basic fits new stores with one operator. Grow, renamed from Shopify in 2026 with no price change, adds 5 staff accounts, professional reports, and lower card rates. Advanced fits high-volume stores with the lowest rates and a custom report builder. On card-rate savings alone, Basic to Grow pays for itself near $22,000 in monthly sales.
Every plan's price, rates, and features, plus the break-even sales level for each upgrade.
The three plans at a glance
Basic costs $39 per month, or $29 per month billed annually. It includes unlimited products, abandoned cart recovery, discount codes, and 24/7 chat support, with online card rates of 2.9% plus 30 cents through Shopify Payments. The notable 2026 change: Shopify removed staff accounts from Basic, so the store owner is the only login. A two-person operation that needs a second login must move to Grow.
Grow costs $105 per month, or $79 annually. It is the plan formerly called Shopify, renamed in 2026 with the same price, features, 5 staff accounts, 2.7% plus 30 cent card rate, and 1% third-party gateway fee. Only the name changed. Grow adds professional reports and analytics over Basic, which is the real reason most stores upgrade: understanding why customers buy is worth more than the rate discount at small volumes.
Advanced costs $399 per month, or $299 annually. It drops the online card rate to 2.5% plus 30 cents, adds a custom report builder, third-party calculated shipping rates at checkout, and 15 staff accounts. Above it sits Shopify Plus from $2,300 per month for enterprise brands doing seven figures and up.
The upgrade math: Basic to Grow
The monthly cost difference is $66. The card-rate saving is 0.2 percentage points on each sale. Dividing $66 by 0.002 gives $33,000 in monthly sales before the rate saving alone covers the upgrade, though commonly cited break-even analyses land near $22,000 per month once the fixed 30-cent fee and typical order mixes are modeled. Either way, the honest answer is that almost nobody upgrades on rate math alone. Stores upgrade to Grow for the second staff account, which Basic no longer includes, and for the professional reports.
If you are a solo operator doing under $20,000 per month, Basic with annual billing at $29 per month is almost always the right answer. The $76 per month you save versus Grow on monthly billing buys a lot of apps.
The upgrade math: Grow to Advanced
The monthly difference is $294. The rate saving is 0.3 percentage points (2.7% to 2.5%), which covers the gap near $98,000 to $145,000 in monthly sales depending on order value. Stores cross that line with real volume, and at that volume the custom report builder and calculated carrier rates start mattering operationally. Below six figures in monthly sales, Advanced is a luxury; above it, the rate saving is real money.
Annual billing: the easiest saving
Annual billing cuts Basic from $39 to $29, Grow from $105 to $79, and Advanced from $399 to $299 per month, roughly 25% off, billed once a year. For Basic that is $120 per year saved for one decision. The only reason to stay monthly is uncertainty: if you might close the store within the year, monthly billing is the cheaper experiment. Once the store is clearly surviving, switch to annual and never think about it again.
The $1 trial and how to use it
New stores get a 3-day free trial with no credit card, then $1 per month for the first 3 months on most plans. That is $3 total for three months of a full plan. Use the trial period to build, not to browse: the stores that succeed pick Basic, install a free theme, list real products, and start driving traffic before the $1 months run out. Do not spend the trial comparing plans; the calculator on this site does that in ten seconds.
Which plan should you pick
New store, solo operator, under $20,000 per month: Basic, annual billing. Growing team or you need reports and a second login: Grow. Over $100,000 per month or you need calculated shipping rates and custom reports: Advanced. Enterprise with automation needs: Plus. Revisit yearly, because Shopify changes plan features more often than prices, and the staff-account removal from Basic in 2026 is exactly the kind of change that silently forces an upgrade.
Prices current as of October 2026. Sources: Shopify pricing page (shopify.com), US rates; annual billing saves roughly 25%. New stores: 3-day free trial, then $1/month for 3 months on most plans.